Social media users use a variety of vices to access social networking; mobile phones are increasingly popular.
Question:
Assume that 200 social media users for each age group were surveyed.
a. At the 0.05 level of significance, is there evidence of a difference among the age groups with respect to use of mobile phone for accessing social networking?
b. Determine the p-value in (a) and interpret its meaning.
c. If appropriate, use the Marascuilo procedure and a = 0.05 to determine which age groups differ with respect to use of a mobile phone for accessing social networking.
d. Discuss the implications of (a) and (c). How can marketers use this information to improve their sales return on investment (ROI)?
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Related Book For
Statistics For Managers Using Microsoft Excel
ISBN: 772
7th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat
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