Reasons to Lyv is the top customer of a large marketing firm. Trudy is the president of

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Reasons to Lyv is the top customer of a large marketing firm. Trudy is the president of Reasons to Lyv and has decided to launch a product that leverages new GPS tracking technology. She sits down with Roy, the project manager on the project, to discuss which stakeholders are resistant, unaware, neutral, supportive, or leading within the project.

What activity are they performing?

A. Identifying stakeholders B. Planning stakeholder engagement C. Managing stakeholder engagement D. Monitoring stakeholder engagement

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