1.. Describe the consumption rituals your family has associated with the following ritual situations: a. Family birthdays...

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1.. Describe the consumption rituals your family has associated with the following ritual situations:

a. Family birthdays

b. Summer vacations

c. Winter holiday

d. Halloween

e. Mother’s Day

f. Father’s Day g. New Year’s Eve

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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