1.. Develop a marketing strategy for each of the eight VALS segments for a. Verizon wireless b....

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1.. Develop a marketing strategy for each of the eight VALS segments for

a. Verizon wireless

b. Vacation package

c. DeVinci Gourmet coffee syrups

d. CNN

e. Facial cleansers

f. Target

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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