1.. Develop a marketing strategy for each of the eight VALS segments for a. Verizon wireless b....
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1.. Develop a marketing strategy for each of the eight VALS segments for
a. Verizon wireless
b. Vacation package
c. DeVinci Gourmet coffee syrups
d. CNN
e. Facial cleansers
f. Target
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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