1.. Develop two advertisements for the following with college students as the target. One ad should focus...

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1.. Develop two advertisements for the following with college students as the target. One ad should focus on the cognitive component and the other on the affective component.

a. Crest Whitestrips

b. Toyota Prius

c. Red Bull energy drink

d. Reducing smoking

e. Increasing exercise

f. Burger King

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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