1.. For each of the following products, develop one ad that would appeal to a target market...
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1.. For each of the following products, develop one ad that would appeal to a target market characterized by predominantly independent self-concepts and another ad for a target market characterized by predominantly interdependent self-concepts.
a. Red Envelope Internet store
b. Mini Cooper automobile
c. Timex watch
d. Nautica clothing
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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