1.. How would you determine the existence of consumer problems of relevance to a marketer of the...
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1.. How would you determine the existence of consumer problems of relevance to a marketer of the following?
a. Women’s spa
b. Internet retail outlets
c. Online health food store
d. Public library
e. Alaskan fi shing lodge
f. Mountain bikes
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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