1. Monitor several chat sites or interest groups for a week. Prepare a report on how a...

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1. Monitor several chat sites or interest groups for a week. Prepare a report on how a marketer could learn about the following used by consumers by doing this.

a. Evaluative criteria

b. Decision rules

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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