1.. Use Table 122 to measure your four self-concepts. To what extent are they similar? What causes...
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1.. Use Table 12–2 to measure your four self-concepts.
To what extent are they similar? What causes the differences? To what extent do you think they infl uence your purchase behavior?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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