1. Using the DDB data (Tables 1B through 7B), describe the major determinants of the following search-related...

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1. Using the DDB data (Tables 1B through 7B), describe the major determinants of the following search-related behaviors and beliefs. What are the marketing implications?

a. Consult consumer reports before making major purchases.

b. Information in advertising helps me make better decisions.

c. The Internet is the best place to get information about products and services.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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