1. Visit three Internet retail outlets and evaluate them on the dimensions of Internet retailer image discussed...
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1. Visit three Internet retail outlets and evaluate them on the dimensions of Internet retailer image discussed in the text. Are there other dimensions or components you might add? Explain.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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