1.. Which of McGuires motives would be useful in developing a promotional campaign for the following? Why?...

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1.. Which of McGuire’s motives would be useful in developing a promotional campaign for the following?

Why?

a. Cadillac CTS

b. Precision Cuts (hair salon chain)

c. Nokia cell phones

d. Just for Men hair coloring

e. Amazon.com

f. Habitat for Humanity

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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