1.. Which of McGuires motives would be useful in developing a promotional campaign for the following? Why?...
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1.. Which of McGuire’s motives would be useful in developing a promotional campaign for the following?
Why?
a. Cadillac CTS
b. Precision Cuts (hair salon chain)
c. Nokia cell phones
d. Just for Men hair coloring
e. Amazon.com
f. Habitat for Humanity
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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