11. What factors might infl uence the search effort of consumers who are essentially one-stop shoppers? How

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11. What factors might infl uence the search effort of consumers who are essentially one-stop shoppers?

How do these factors differ in terms of how they infl uence limited information searchers and extended information searchers?

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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