11. What factors might infl uence the search effort of consumers who are essentially one-stop shoppers? How
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11. What factors might infl uence the search effort of consumers who are essentially one-stop shoppers?
How do these factors differ in terms of how they infl uence limited information searchers and extended information searchers?
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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