11-22 Choose 10 people and ask them about their latest major purchase of a product or service....
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11-22 Choose 10 people and ask them about their latest major purchase of a product or service. How did they decide that they needed that product or service? What made them choose the brand? Were they influenced by the views of an opinion leader in their decision-making process?
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Related Book For 
Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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