1-18 Businesses using social media to appear relevant and present in the lives of their consumers have seen some tremendous successes. Some, however, have exposed themselves to threats they could not have anticipated and have suffered huge losses in consumer perception.

Yet, it seems that businesses cannot afford to ignore social media; they need to have a visible and vibrant presence on all platforms. The major problems are that the businesses become the subject of discussion. In these discussions, businesses have little control, and deleting comments is seen as exercising unreasonable censorship.

Do you agree or disagree with this assertion?