14-27 Movie companies often conduct market research when they produce big-budget films. If necessary, they will reshoot
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14-27 Movie companies often conduct market research when they produce big-budget films. If necessary, they will reshoot part of a movie when viewers say they don’t like it. Some people oppose this practice: They claim that movies, like books, songs, plays, and other artistic endeavors, should not conform to what the market wants, lest they sacrifice their integrity. What do you think?
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Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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