14-6 New products, services, and ideas spread through a population over time. Different types of people are
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14-6 New products, services, and ideas spread through a population over time. Different types of people are more or less likely to adopt them during this diffusion process.
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Related Book For 
Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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