2. Using DDB Tables 1B through 7B, what characterizes people who become committed enough to favorite brands
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2. Using DDB Tables 1B through 7B, what characterizes people who become committed enough to favorite brands to resist other brands when they are on sale? What are the marketing implications of this?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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