2.19 A corporation that does something to ostensibly curb climate change is not only doing the right thing environmentally, but this is also a great marketing tool. In late 2015, many of the corporate sponsors of the Paris climate summit came under attack from a range of environmental groups for “greenwashing.” The corporations were being accused of cynically using the high profile event as a way of making themselves look environmentally friendly. The environmental groups claimed that the main sponsors, including a bank and two utility companies, were hypocrites, as their operations suggest that they are anything but environmentally friendly.123 Research seems to suggest that the majority of consumers agree and believe that many corporations exaggerate their green credentials. What are the likely consequences for a corporation that is exposed as having green-washed their activities?