25. Review two issues of a magazine targeting organization buyers or purchase infl uencers. What percent of
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25. Review two issues of a magazine targeting organization buyers or purchase infl uencers. What percent of the ads contain emotional or other noneconomic appeals?
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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