26. Interview a representative from a commercial, governmental, and nonprofi t organization. For each, determine its fi
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26. Interview a representative from a commercial, governmental, and nonprofi t organization. For each, determine its fi rmographics, activities, and objectives.
Then relate these differences to differences in the organizational cultures of the organizations.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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