26. Interview a representative from a commercial, governmental, and nonprofi t organization. For each, determine its fi

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26. Interview a representative from a commercial, governmental, and nonprofi t organization. For each, determine its fi rmographics, activities, and objectives.

Then relate these differences to differences in the organizational cultures of the organizations.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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