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27. Interview a person responsible for purchasing for a business or government agency. Have that person describe

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27. Interview a person responsible for purchasing for a business or government agency. Have that person describe and evaluate any attempts at relationship marketing by its suppliers. What do you conclude?

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ADITYA MITTAL
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Consumer Behavior Building Marketing Strategy

Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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