3. What characterizes individuals who feel that advertising directed at children should be taken off TV (DDB
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3. What characterizes individuals who feel that advertising directed at children should be taken off TV
(DDB Tables 1B through 7B)? What are the marketing and regulatory implications of this?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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