3. What is postpurchase dissonance ? What characteristics of a purchase situation are likely to contribute to

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3. What is postpurchase dissonance ? What characteristics of a purchase situation are likely to contribute to postpurchase dissonance?

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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