3. What is postpurchase dissonance ? What characteristics of a purchase situation are likely to contribute to
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3. What is postpurchase dissonance ? What characteristics of a purchase situation are likely to contribute to postpurchase dissonance?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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