30. Identify fi ve products for which surrogate indicators may be used as evaluative criteria in a...
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30. Identify fi ve products for which surrogate indicators may be used as evaluative criteria in a brand choice decision. Why are the indictors used, and how might a fi rm enhance their use (i.e., strengthen their importance)?
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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