31. How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specifi c
Question:
31. How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specifi c action would you recommend, and what effect would you intend it to have on the recent purchaser of the following?
a. Printer
b. Expensive watch
c. Cell phone
d. Corrective eye surgery
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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