3-19 Colors and designs of products are chosen so that they appeal to particular target groups. Colors
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3-19 Colors and designs of products are chosen so that they appeal to particular target groups. Colors are used to attract male or female consumers. The design of logos and packaging are also created to be attractive and appealing. What is your view of the ideal color, design, and packaging that would attract male consumers compared to female ones?
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Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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