33. Discuss how you could determine how consumers actually use the following. How could this information be
Question:
33. Discuss how you could determine how consumers actually use the following. How could this information be used to develop marketing strategy?
a. Microwave
b. Golf cart
c. Online banking services
d. Movies on demand
e. Hair color
f. Hotel reward points
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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