34. Describe an appropriate strategy for an online store such as J. Crew for each of the...

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34. Describe an appropriate strategy for an online store such as J. Crew for each of the eight online shopper types described in the text (pages 587–588).

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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