34. Describe an appropriate strategy for an online store such as J. Crew for each of the...
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34. Describe an appropriate strategy for an online store such as J. Crew for each of the eight online shopper types described in the text (pages 587–588).
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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