36. For each strategy in Table 152 , fi nd one brand that appears to be following...
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36. For each strategy in Table 15–2 , fi nd one brand that appears to be following that strategy. Describe in detail how it is implementing the strategy.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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