37. What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who
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37. What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products:
a. Cologne
b. Ice cream
c. Coffee after a meal
d. Flowers from a supermarket
e. Herbal supplements
f. Motor oil
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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