4. Find an independent complaint Web site (go to Yahoo and search for complaints about ) for...
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4. Find an independent complaint Web site (go to Yahoo and search for “complaints about ”)
for the following fi rms. What insights does it provide?
How should the targeted company respond?
a. Wal-Mart
b. Disney
c. Saturn
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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