41. How would you respond to a stockout of your preferred brand of the following? What factors...
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41. How would you respond to a stockout of your preferred brand of the following? What factors other than product category would infl uence your response?
a. Suntan lotion
b. Cereal
c. Deodorant
d. Dress shirt/blouse
e. Perfume/aftershave lotion
f. Soft drink
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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