44. Develop a questionnaire to measure the image of the following. Have 10 other students complete these
Question:
44. Develop a questionnaire to measure the image of the following. Have 10 other students complete these questionnaires. Discuss the marketing implications of your results.
a. Target
b. Kaboodle.com
c. Subway
d. Local coffee shop
e. eBay
f. Wal-Mart g. Saks Fifth Avenue
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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