44. Develop a survey to measure student dissatisfaction with service purchases. For purchases they were dissatisfi ed

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44. Develop a survey to measure student dissatisfaction with service purchases. For purchases they were dissatisfi ed with, determine what action they took to resolve this dissatisfaction and what the end result of their efforts was. What are the marketing implications of your fi ndings?

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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