45. Develop a questionnaire to measure repeat purchase behavior and brand loyalty. Measure the repeat purchase behavior
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45. Develop a questionnaire to measure repeat purchase behavior and brand loyalty. Measure the repeat purchase behavior and brand loyalty of 10 students with respect to the following. Determine why the brand-loyal students are brand loyal.
a. Batteries
b. Spaghetti sauce
c. Coffee
d. Lightbulbs
e. Clothing stores
f. Online stores
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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