5. Does the use of video excerpts of service failures by consumers on sights such as YouTube...

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5. Does the use of video excerpts of service failures by consumers on sights such as YouTube enhance their infl uence? Find an example and justify.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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