5. Does the use of video excerpts of service failures by consumers on sights such as YouTube...
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5. Does the use of video excerpts of service failures by consumers on sights such as YouTube enhance their infl uence? Find an example and justify.
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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