7-11 Using media that target college students, construct a consumption constellation for this social role. What set
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7-11 Using media that target college students, construct a consumption constellation for this social role. What set of products, activities, and interests tend to appear in advertisements depicting “typical” college students?
How realistic is this constellation?
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Related Book For
Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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