8. Click on two banner ads for similar products. Describe where you encountered the banner ads, and...
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8. Click on two banner ads for similar products.
Describe where you encountered the banner ads, and evaluate each banner ad and the target site. Do you feel like behavioral targeting was being used?
Explain.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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