9-45 Think of a product you recently shopped for online. Describe your search process. How did you...
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9-45 Think of a product you recently shopped for online.
Describe your search process. How did you become aware that you wanted or needed the product? How did you evaluate alternatives? Did you wind up buying online? Why or why not? What factors would make it more or less likely that you would buy something online versus in a traditional store?
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Munibah Munir
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Related Book For 
Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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