a government agency wants to encourage the use of designated drivers by people who have been drinking.
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a government agency wants to encourage the use of designated drivers by people who have been drinking. What advice could you give the organisation about constructing persuasive communications? discuss some factors that might be important, including the structure of the communications, where they should appear, and who should deliver them. should fear appeals be used, and if so, how?
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Related Book For 
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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