According to the global property advisor CBRE, some 88 per cent of all European shoppers look for a good range of retailers and an inclusive shopping experience when they choose the location for their shopping trips. The consumers also cite price, cleanliness, and convenience as being important. These factors particularly apply to the 18-24 age groups. CBRE’s research makes it clear that a retail environment’s success or failure depends on the shopping experience it offers. Consumers demand a better experience, while retailers are only concerned with footfalls and sales.

Shopping centers need to offer better quality dining, entertainment, and special events to enhance the shopping experience. What advice would you offer a shopping center about food and entertainment?

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