According to the website Voucher Codes, parents in the United Kingdom spend almost £108 per month because of children nagging for goods that they don’t need. This, commonly referred to as “Pester Power,”

is a result of children being influenced by advertising.

While parents often use diversionary tactics to put them off the scent, one parent in ten usually gives in and makes the purchase whether the child needs the item or not.117 What is pester power, and is it a problem in your country?

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