According to Viktoria de Chevron Villette, co-founder of FUTR (formerly Millennial 20/20 Summit) which bills itself as

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According to Viktoria de Chevron Villette, co-founder of FUTR (formerly Millennial 20/20 Summit)—

which bills itself as the world’s first gathering of brands, businesses, and industry leaders who target the millennial generation—cause marketing offers enormous opportunities to corporations.104 Even the How do you see cause marketing developing?

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