Also on a 1 to 7 scale, ask the consumer to rate his/her actual perceptions of how

Question:

Also on a 1 to 7 scale, ask the consumer to rate his/her actual perceptions of how the shoe has performed on each of these attributes.

Imagine that you work for a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model to evaluate a consumer’s post-hoc satisfaction level for a recent purchase of running shoes.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

Question Posted: