Although many of the following have very limited incomes, others are quite prosperous. Does marketing to prosperous

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Although many of the following have very limited incomes, others are quite prosperous. Does marketing to prosperous members of these groups require a marketing mix different from the one used to reach other prosperous consumers?

a. African Americans

b. Hispanics

c. Asian Americans

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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