An important debate has existed for years about whether gender stereotypes in advertising influence and perpetuate existing values and norms around stereotyping at large, or whether advertising depictions simply reflect the values of society, without having much direct influence on them. Which way do you think this process works: Does advertising simply respond to ongoing changes in society, or is it instrumental in creating those changes? Are advertisers to blame for unrealistic images of people that motivate them to conform to these ideals?