Answer the following questions for (i) Dyson bladeless fan, (ii) space flight, (iii) cell phone based GPS.

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Answer the following questions for (i) Dyson bladeless fan, (ii) space flight, (iii) cell phone–

based GPS.

a. Is the product an innovation? Justify your answer.

b. Using the student body on your campus as a market segment, evaluate the perceived attributes of the product.

c. Who on your campus would serve as opinion leaders for the product?

d. Will the early adopters of the product use the adoption process (extended decision making), or is a simpler decision process likely?

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Related Book For  book-img-for-question

Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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