Answer the following questions for ( i ) MP3 players, ( ii ) space fl ight, ( iii ) cell phone–based GPS.

a. Is the product an innovation? Justify your answer.

b. Using the student body on your campus as a market segment, evaluate the perceived attributes of the product.

c. Who on your campus would serve as opinion leaders for the product?

d. Will the early adopters of the product use the adoption process (extended decision making), or is a simpler decision process likely?