Ask five different friends to freely recall as many brands of hotel chains, pizza restaurants, and NFL

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Ask five different friends to freely recall as many brands of hotel chains, pizza restaurants, and NFL teams as they can, and see if Miller’s Rule regarding short-term memory applies. Do the results vary by level of knowledge or interest?

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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