Ask five different friends to freely recall as many brands of hotel chains, pizza restaurants, and NFL
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Ask five different friends to freely recall as many brands of hotel chains, pizza restaurants, and NFL teams as they can, and see if Miller’s Rule regarding short-term memory applies. Do the results vary by level of knowledge or interest?
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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